Season 1, Episode 9: The Starks want to safely cross water but need Lord Frey’s position. They are in a bad position and he is reluctant and in a good position. In bargaining, we’d say that the Stark’s Best Alternative to a Negotiated Agreement (BATNA) was low while Lord Frey’s was high. As bargaining theory would predict, Lord Frey received a good share of the benefits from this agreement.